Digital marketing is here to stay, transforming everything from AI to analytics. At Âé¶¹ÊÓÆµAPK, the digital marketing specialization gives you the skills to shape the next wave—using social media, websites, AI, and data-driven strategies to reach people everywhere.
Get ready to make an impact and have employers ask you how to stay relevant in this fast-moving, digital-first world.
Customize your degree with a specialization in digital marketing
With our digital marketing specialization, you’ll master the tools that drive modern marketing- SEO, social, video, analytics, AI- and apply them from day one. You’ll focus on:
- Online advertising, social media management, search engine optimization, and web analytics
- Video production, photography, and graphic design
- Fully synchronized platforms, databases, and tools for customer targeting, segmentation, and relationship management
- Legal, ethical, and privacy issues related to digital advertising and social media marketing
- Joining Marian’s award-winning student organizations like the American Marketing Association (AMA) student chapter.