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Digital Marketing Specialization

Digital marketing is here to stay, transforming everything from AI to analytics. At Âé¶¹ÊÓÆµAPK, the digital marketing specialization gives you the skills to shape the next wave—using social media, websites, AI, and data-driven strategies to reach people everywhere. 

Get ready to make an impact and have employers ask you how to stay relevant in this fast-moving, digital-first world. 

Customize your degree with a specialization in digital marketing 

With our digital marketing specialization, you’ll master the tools that drive modern marketing- SEO, social, video, analytics, AI- and apply them from day one. You’ll focus on:  

  • Online advertising, social media management, search engine optimization, and web analytics 
  • Video production, photography, and graphic design 
  • Fully synchronized platforms, databases, and tools for customer targeting, segmentation, and relationship management 
  • Legal, ethical, and privacy issues related to digital advertising and social media marketing 
  • Joining Marian’s award-winning student organizations like the American Marketing Association (AMA) student chapter. 

 

Flexible Degree Options

Add digital marketing specialization without delaying your degree.

Career-Focused Skills

Turn your social media interests into a career.

Professional Experience

Build your resume with digital marketing skills.

What you’ll learn

The 12-credit digital marketing specialization is perfect for students who want to do, not just learn. You’ll complete courses such as: 

  • MKT 202: Applications in Visual Design  
  • MKT 205: Digital Media   
  • MKT 301: New Media Marketing  
  • MKT 341: Promotion  
  • MKT 366: Strategic Communication  
  • MKT 445: Marketing Campaigns & Competitions  

"I picked digital marketing specialization because I love using social media and learning more about digital advertising seems interesting. I want to turn my  interest  into real skills that can get me an internship and eventually a career." 

Aly Blackburn ’26 from Evansville, Indiana
Marketing Major and Communications Major